Published April 21st 2020 in News by Jannah Dryden
When introducing your clients to something new, especially at a time when they’re likely overwhelmed with decision making, it’s important to approach it as simply as possible.
The most common question I get from photographers is:
“How do I have a conversation about gift registries with my clients?I've tried, but it just hasn’t landed in the right place.”
Although ‘gift registries’ are not necessarily new, per se, cash funds at weddings are far more popular these days and baby showers often feature a communal voucher, relying on one party to collect cash.
But do you remember life before the ‘wishing well’ and communal cash gathering? There was, in fact, a time when newlyweds or new parents received physical gifts and asking for cash was taboo.
So how did this shift occur? Who started the movement and how did they deliver that new and seemingly outrageous (at the time) request?
Done enough times; new becomes normal and normal becomes the expected.
We surveyed some of our past registry hosts and asked them about how they felt when they were first introduced to Album Registry by their photographer.
There was a little confusion about how it worked, but mostly uncertainty as to whether their friends and family would like it, and how it would reflect on them if they asked “too much” of their loved ones.
The most successful registries had full trust in their photographer to help them make the best decisions.
These feelings are completely natural. From a young age we are taught not to ask for what we want, rather to be grateful for what we receive. So with that in mind, here are some tips to introduce registries and to help create certainty for your clients.
Build trust. This is different from rapport. Trust isn’t just about your reliability, but your ability to understand, respect and honour the other person's world and their experiences. Get to know them; ask them questions to understand what makes them tick.
Involve their loved ones. Ask them which memories they really want to capture and who they would like involved. What is that one shot that they’re dying to see?
Introduce your print products.
Include only part of the print product in the package, and explain that their final product will much likely be bigger; that is why we offer Album Registry.
Show them / send them a link to an Album Registry explainer video like this one:
Use easy to understand terminology. Sometimes people identify with ‘photo gift registry’ better than Album Registry. Use terminology like ‘gifts’ or ‘pages’ given by loved ones.
Highlight the advantages
Show them a sample registry.
Let them know that they will be notified every time a gift is given.
With borders closed, international travel bans in place, weddings postponed, and portrait sittings on hold, there has literally never been a better time to have the registry conversation and give loved ones the opportunity to contribute to something meaningful that isn't restricted by borders.
There is no better time than now.
Here is a video for you to download, upload and pin to the top of your social media. Check it out.
Until next time, remain revolutionary.
Photo by Pim Chu on Unsplash